Chances are, you’ve heard that it’s essential to have a strong branding strategy for your business. But what does that mean? And how can you ensure you’re doing everything possible to create a powerful brand identity? One of the simplest things you can do is choose the right font for your business. Here are some tips for choosing the right font to get your business noticed.

Understand your brand personality

The font you choose will represent your business in a non-verbal way. So, consider the overall tone or feeling you want your business to convey. For example, what words describe your brand? Serious and practical? Whimsical and fun? Or cutting-edge and innovative? Once you understand your brand identity, you’ll be able to narrow down your choices and find the right font to get your business noticed.


Readability is critical in choosing the right font for your business. Different fonts can be more or less readable, and you want to ensure you’re selecting a font that will be easy for your target audience to read. Before making your final decision, take some time to learn about different fonts and how they affect readability. No matter how great a font looks, it will not be effective if it’s difficult to read.


How will the font be used? Will it be used for print or digital materials? Will it be used for headings or body copy? Choose a font that can be easily read in the format you intend to use it in. Some fonts work well for a wide variety of brands, while others are more specialized. If you’re unsure, choose a versatile option that can be used in various situations. This way, you’ll have more flexibility when using your font in different marketing materials.


In addition to readability, you’ll also want to consider how legible the font is. Some fonts may be more challenging to read at smaller sizes, so you’ll want to make sure you choose a font that can be easily read at the size you intend to use.

Typography hierarchy

When choosing a font, consider how it will work within the typography hierarchy. Different fonts can be used for various purposes, such as headings, subheadings, and body copy. Make sure you choose a font that will work well with the other fonts in your typography hierarchy.

Once you’ve chosen a few fonts, test them out. Create a short text using each font and then see how it looks. How easy or difficult is the text to read? How does it make you feel when you look at it? Ask others and get their feedback.

There are endless options, so choose the right font to get your business noticed. If you’re unsure, you can always seek out the help of a professional. At EQUIPT Graphics Solutions, our expert design team understands the importance of font choice in vehicle wraps and decals and how the right vinyl vehicle wrap design can make a lasting impression on clients. Contact us to learn more.